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It feels like the audience for romcoms has now expanded. "For a long time, people thought romcoms were for women and gay men," Betancourt says. "I definitely think that the audience has evolved and now includes more people." This is partly down to streaming making it easier and cheaper to watch a wider variety of films. But even in the so-called romcom slump, there were films that challenged the genre's traditional formula. Bridesmaids (2011) was a film that featured a romantic plotline, but primarily revolved around friendship. Bad Teacher (2011) followed a purposefully villainous protagonist who openly scammed school children, but who we ended up rooting for. It's Complicated (2010) followed an older couple who rekindled their relationship. And from Wedding Crashers (2005) to Knocked Up (2007) and Along Came Polly (2004), there are no shortage of old-school romcoms that explored romance through a heterosexual male lens.